{"product_id":"imperial-ivory-shaggy-pile-wool-rug","title":"Imperial Ivory Shaggy Pile Wool Rug","description":"\u003cp data-start=\"0\" data-end=\"377\"\u003e\u003cstrong data-start=\"0\" data-end=\"39\"\u003eImperial Ivory Shaggy Pile Wool Rug\u003c\/strong\u003e brings effortless warmth and understated elegance into your home, creating a soft foundation that instantly elevates any space. Its plush ivory surface adds a calming, airy feel that works beautifully across both modern and traditional interiors. Designed to blend comfort with refined style, it’s a piece that quietly transforms a room.\u003c\/p\u003e\n\u003cp data-section-id=\"1orspav\" data-start=\"379\" data-end=\"401\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"403\" data-end=\"633\"\u003e🧸 \u003cstrong data-start=\"406\" data-end=\"470\"\u003eSumptuously soft shaggy comfort with a 40mm ivory wool pile.\u003c\/strong\u003e The deep 40mm shaggy pile creates a beautifully cushioned feel underfoot. It brings a cosy, cloud-like softness that makes every step feel relaxed and inviting.\u003c\/li\u003e\n\u003cli data-start=\"635\" data-end=\"913\"\u003e🌿 \u003cstrong data-start=\"638\" data-end=\"717\"\u003ePremium natural wool construction with a substantial 3500 g\/m² pile weight.\u003c\/strong\u003e Crafted from high-quality New Zealand and European wool and handwoven in India, it offers a rich, durable texture. The weight gives it a luxurious, grounded feel that enhances everyday comfort.\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"1159\"\u003e🤍 \u003cstrong data-start=\"918\" data-end=\"982\"\u003eTimeless plain ivory design for effortless interior harmony.\u003c\/strong\u003e The clean, neutral tone and simple design make it easy to style in any setting. It brightens interiors while adding subtle warmth and texture without overpowering your décor.\u003c\/li\u003e\n\u003cli data-start=\"1161\" data-end=\"1402\"\u003e🏡 \u003cstrong data-start=\"1164\" data-end=\"1237\"\u003eExpertly crafted build with supportive backing for lasting structure.\u003c\/strong\u003e Thoughtfully constructed to maintain its shape and drape beautifully on the floor. It feels stable and well-finished, adding a refined touch to your living space.\u003c\/li\u003e\n\u003cli data-start=\"1404\" data-end=\"1649\"\u003e✨ \u003cstrong data-start=\"1406\" data-end=\"1470\"\u003eNaturally versatile styling that suits every room with ease.\u003c\/strong\u003e Whether placed in a lounge, \u003ca href=\"https:\/\/the-rugs.com\/collections\/bedroom-rugs\" target=\"_blank\" rel=\"noopener\" title=\"Bedroom rugs - cozy \u0026amp; stylish bedside rugs | the rugs\" aria-label=\"Visit a webpage about Bedroom rugs - cozy \u0026amp; stylish bedside rugs | the rugs\"\u003ebedroom\u003c\/a\u003e, or reading corner, it brings instant softness and visual calm. Its neutral palette works effortlessly with both bold and minimal interiors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-section-id=\"1ih323d\" data-start=\"1651\" data-end=\"1668\"\u003e\u003cstrong\u003eStyling Tip: \u003c\/strong\u003eLet this ivory rug be the foundation of a light, serene space. Pair it with natural wood furniture, soft linen textiles, and muted neutral tones for a calm, cohesive look. Add warm ambient lighting and a few textured accents to enhance its cosy, inviting feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e Wool rugs naturally shed due to the characteristics of real wool fibres. This is completely normal and part of the rug’s natural structure. Shedding will gradually reduce with regular vacuuming.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":53993482256730,"sku":"IMPERI_IVORYX_080X150","price":170.0,"currency_code":"GBP","in_stock":false},{"title":"120X170 cm","offer_id":53993482289498,"sku":"IMPERI_IVORYX_120X170","price":285.0,"currency_code":"GBP","in_stock":false},{"title":"160X230 cm","offer_id":53993482322266,"sku":"IMPERI_IVORYX_160X230","price":510.0,"currency_code":"GBP","in_stock":true},{"title":"200X300 cm","offer_id":53993482355034,"sku":"IMPERI_IVORYX_200X300","price":835.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/7104\/8026\/files\/imperial-ivory-shaggy-pile-wool-rug-80x150-cm-rugs-666.webp?v=1780299009","url":"https:\/\/daringfox.co.uk\/products\/imperial-ivory-shaggy-pile-wool-rug","provider":"Daring Fox","version":"1.0","type":"link"}